The Onsite Content Settings allow merchants to display dynamic loyalty-related messages throughout the storefront. These messages help improve engagement, drive sign-ups, and boost program visibility — right where customers are already interacting with the store.
There are a total of 4 types of onsite content, spread across 5 placement options.
Types of Onsite Content #
1. Customer Retention Onsite #
Purpose:
Encourages visitors to join the loyalty program by announcing the available rewards and benefits.
Placement Options:
- Anywhere on the storefront — flexible placement (home, product, cart pages, etc.)
- Checkout page — placed in a banner or custom area to promote sign-in before purchase
Usage Example:
“Sign in to earn points on every order! Don’t miss out on exciting rewards.”
2. Birthday Onsite Content #
Purpose:
Allows customers to enter their birthday through their profile to receive bonus points.
Placement:
- Customer profile page only
Usage Example:
“Add your birthday and receive bonus points on your special day!”
Only visible to logged-in customers
3. Checkout Point Balance Onsite #
Purpose:
Shows the customer’s current point balance on the checkout page — reminding them of their loyalty earnings and potential reward options.
Placement:
- Checkout page only
Usage Example:
“You have 1,250 points available! Use them to get rewards.”
Boosts redemption rates and satisfaction at the final purchase stage
4. Thank You Page Onsite #
Purpose:
Displays how many points a customer earned after completing a purchase.
Placement:
- Thank you page (post-purchase confirmation screen)
Usage Example:
“Thanks for your purchase! You just earned 150 points. 🎉”
Creates a sense of instant reward and encourages repeat purchases
Summary Table #
| Onsite Type | Purpose | Placement Options |
|---|---|---|
| Customer Retention Onsite | Promote loyalty program and sign-ups | Storefront (anywhere), Checkout page |
| Birthday Onsite | Capture birthday for bonus points | Customer profile page |
| Checkout Point Balance | Show available points | Checkout page |
| Thank You Page Onsite | Show earned points after purchase | Order confirmation / Thank You page |
Customization & Behavior #
Each onsite content type can be:
- Enabled or disabled individually
- Positioned visually based on the merchant’s layout and design
- Edited with custom text, styles, and branding
Best Practices #
- Use Customer Retention Onsite on high-traffic pages to increase sign-ups
- Encourage birthday input early with a visible prompt
- Remind customers of their balance at checkout to encourage redemption
- Reinforce value after purchase with a well-designed thank-you message
